Sr Graphic Designer (Durham)
Lowe's in Durham, NC
- Industry: Advertising/Marketing/Public Relations - Graphic Designer
- Type: Full Time
- Compensation: $49,520.00 - 80,690.00 / Year*
Store Env Graphics Sr Designer
The primary purpose of this role is to oversee and create in-store signage and POP and to give graphic approval and art direction. This includes responsibility for managing deliverables and creating graphics that incorporate input and strategy from vendors, agency partners and internal stakeholders. This role supports the customer experience and brand standards in-store, and ensures graphics are aligned with the channel requirements.
Creates effective store graphics and visual merchandising that appeal to the customer and aligns with merchandising strategy
Enforces the Lowe's brand architecture and strategy in-store to ensures brand alignment between stores and Lowe's
Supports PLRs and RESETs by working cross-functionally with numerous teams including but not limited to the following: Visual, Collateral, PMs, FLEX, Customer Experience, etc. to develop designs that meet the intent of the requestor.
Provides creative direction to vendor partners, product vendors and agencies to ensure alignment between vendors and the Lowe's brand
Develops templates and signage that unify multi-vendor resets for consistency in-store
Design visually-pleasing in-store communications that support the customer path to purchase
Ensures that all designs are abiding by the quality and accuracy standards outlined by Lowe's and that creative process remains in line with the timeline of the project
* Estimated salary
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